The ‘Blow Their Socks Off’ strategy is something you do for a customer or client that is so impressive that they cannot help but tell other people just how great you are. I first wrote about this on my BLOG in September last year. If you missed it, it’s a great read and a fantastic example. View it here
Here is another ‘Blow Their Socks Off’ strategy I experienced which I have to tell people about. You may be able to use it too and, just like the previous one, it’s almost a no-cost exercise. Here is what happened.
I was attending a meeting at a large telemarketing company who wanted me to carry out some coaching for them. They had stylish offices in central London and the reception area was very tastefully decorated.
On my first visit, the receptionist asked me to take a seat and asked if I would like tea or coffee. I asked for coffee and then she asked if it would be black or white and would I like sugar? I replied white – no sugar please. She then asked if I would like a glass of water and when I said I would, she asked if that would be sparkling or still. My coffee was brought to me a few moments later in a very nice china cup and saucer, with a glass of still water and a plate of very fine biscuits.
Of course there is nothing remarkable about any of that. However, the second time I visited their offices for another meeting several weeks later, another receptionist greeted me. She asked me to take a seat and asked: “Mr. King, would you like the same as your last visit, white coffee, no sugar and a glass of still water?’
That blew my socks off! The fact that they went to the bother of recording what their visitors drank spoke volumes about their care and attention to detail and no doubt inspired many of their clients and potential clients to use them and refer them to others. I certainly have and I have told this story many times since.
What can you do to ‘blow their socks off’ and generate more referrals without even having to ask for them?
And for everything you need to know to get 80%+ of all the new business you could ever need, just from referrals, check this out
You are sitting on a GOLDMINE!
Continuing on the subject of referrals, most salespeople are sitting on a goldmine of them and do not even realise it. Taking Linked In as an example to illustrate my point, in round numbers I have 500+ connections and through them, I am connected to over 1 million other people.
That is 2000 possible connections for every first level contact and it is not so very different in the real world. Every one of your customers has their own customers, suppliers, business and personal contacts, who in turn know others, many of whom could be perfect prospects for you – maybe as many as 2000? How many of them have you been introduced to? Do you know how to get those introductions?
The salespeople and business owners I coach get at least 80% of their business via referrals. Find out what I taught them here